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1 Abstract In its essence, propaganda is not meant for guidance or education; basically its logic develops from the concept of persuasion or insinuation. Thus, the logic of propaganda is logic of persuasion that tries all means to achieve the goal behind the propaganda, using arguments rich with rhetoric and emotional intensity to make the conviction it tries to sell more appealing. In propaganda, arguments based on reason often mixed with emotionally burdened language; separating these two elements can happen usually for academic purposes only to clarify the techniques of propaganda in achieving persuasion. This paper explores the relationship between logic and the philosophy of propaganda: it usually appears clearly in the propaganda which includes the action of persuasion, even if that means distorting the truth by presenting only part of it or going far to creating it. Thus, achieving the logic of this action includes a structure of arguments, major and minor, organized in a paradoxical hierarchy, yet it is symmetrical that in the end can achieve the logic it was
2 created for in the first place. This structure can be used to achieve political, military, economic, religious, cultural, strategies clearly defined to influence the audience and receive their response. The means that the logic of persuasion may follow are labels, loud generalizations, rhetoric discourse, to produce sophisticated appearance. The paper clarifies the techniques of propaganda discourse through these elements. The importance of the paper comes from the importance of the subject, as it studies propaganda and the strategies of influencing audience by all means of arguments, logical or emotional, that have not been tackled before in mass media studies.
3 passivenass active passive
4
5 Representation Represent
6 Isotopie Entropy
7
8
9 Le fait exprssif Lefaitmassif Concept Expression Discourse Genres
10
11
12 Clittering generalities
13 Calling words
14 )Euphemism(
15
16 )Bandwagan ( Appeal to Belief Appeal an unnamed authority
17
18
19 childs and whitton, propoganda by short waves. - Rigby, the war on the short wave.
20 Mainguenau.D, Nouvelles, Tendances En Analyes Du Discours, Edittion Hachett, paris, 1987.P.48.
21 Isotopie 20- L'argumentation colle"que sais-je " ED.puf paris.1983.p4.
22 Kristeva, J, word, '' Dialogue and novel", in Moi.T.kristeva Reader, Basill Black well, oxford, 1981, p krippendorrff.k, content Analysis, sage, Beverly Hills, 1980,p Fraw.J.Marxism and Literary hoistory, Basil Black well, London, 1976, p La theorie Je La Litterature, " Reeption et classement et classement : kibidi varage ", Ed.A.etj-picard, paris, 1981, p216. Argumentation onus protandi Argumentation
23 - white, Rolph k, propaganda, morally questionable and marally unguestionable techniques, the Annals of the American Academy of political and social, vol 398.Nov.1971.p.p39-88.
24 - Hale, Julian, Radio power, propaganda and international broadcasting, pul flek, 1970, p white, Rolph k, op.cit.p Roberts, Geoffrey k, A Dictionary of politica Analysis, London, Longman, 1986, Nam calling.
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